Rothy’s Merino Wool
// event // video // print // social // digital //
location: london
for The launch of our new Merino wool collection, we wanted to inspire her through a sensory experience. the new material introduction of merino wool woven with our “pet” recycled water bottle thread had such a soft, sexy feel, we decided to play upon that by concepting a modern twist on the movie Amélie.
we brought our sensory journey to life through celebrating the small moments of pleasure you get when you take time to enjoy life’s little pleasures. we created conceptual connections between our materials and autumnal textures through color, sound, and by curating imagery juxtapositions that share similar sensory characteristics.
creative direction: me . art director: gwen rodgers . design: ashley ng . copywriting: anné jude . illustration: gretchen röehrs . creative ops director: anne slater
photography: tom craig . styling: bay garnett . props: anna burns . hair: neil moodie makeup: janeene witherspoon . production: noted collective . editor: amy joy . sound design: stelios phili
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